What is a Blog Tour, and How Does it Work?
Confused about what a blog tour is and how it can help promote your book? Find out how these digital book tours work.
During my more than ten years as an author, many other writers have turned to me with their questions when they hear I’m also a digital marketer. I’ve often been asked questions about blog tours from both an author’s perspective and a host’s perspective. So, today we’ll be talking about what a blog tour is and how it works.
What is a Blog Tour?
A blog tour might also be called a book blog tour or a book tour. It’s where you take your book on a virtual tour, hosted on various book blogs across the internet. Book blogs are dedicated to books, writing, and related topics.
These tours allow a book to gain more exposure to potential readers. Depending on the tour, your book could get in front of hundreds or even thousands of potential readers.
There are many tour companies you could work with on either end. I recommend using Silver Dagger Tours. I’m both a tour host and have used the company for a dozen or more book tours.
