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Frst is a seed-stage VC firm focused on supporting a new generation of French entrepreneurs with global ambitions.

Few VC-backed companies have a woman as co-founder, that’s a fact. A fact often explained with the hypothesis that VCs don’t want to give money to women, consciously or not.

This hypothesis is so deeply rooted in people’s mind (Make them swear to stop! Replace them with algorithms! Only deal with female VCs so they are not biased!) that we almost convinced ourselves that we were those terribly biased human beings everyone is talking about.

It’s not just about feeling good, it’s also about money. As seed-stage investors who often invest pre-product, we have no traction to analyze and base 99% of our decisions on people. Any bias we could have that makes us pass on a great company can literally cost us billions.


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Weighting souls has never been an easy task

Frst is a seed-stage VC firm focused on supporting a new generation of French entrepreneurs with global ambitions.

We invest very early. So early that often the company doesn’t exist yet, let alone the product. We consequently have to make important decisions based on extremely dim signals that we overanalyze: the founding team itself, and the broad business opportunity.

Business opportunities are not so difficult to break into parts. The VC-beloved “Product, Market, Business Model” framework, for instance, offers an excellent simplicity-to-efficiency ratio.

Humans, however, are way more difficult to abstract. I have been looking for years for a framework as simple and robust with entrepreneurs than the PMBM is with business opportunities, without much luck before today. I asked very seasoned VCs, HR people, psychologists, and none of the answers I got fully satisfied me. MBTI was not entrepreneur-focused enough, “creative vs analytical” obviously incomplete, and others even worse. …


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Frst is a seed-stage VC firm focused on supporting a new generation of French entrepreneurs with global ambitions.

Three weeks ago, we announced the first edition of Frst Wings, a social club to empower a new generation of French Business Angels. It struck a cord and more than 100 people applied, most of them with pretty compelling profiles.

Choosing among all those extraordinary people has not been an easy task. We are happy to introduce you to the 12 members of FW’s first batch (in alphabetical order).

In the next weeks, members will get to know each other, learn the ropes of startup investing, and meet some prominent members of the ecosystem. …

About

Pierre Entremont

Co-founder & Partner at @frst_vc — Seed x Paris x Conviction — pierre@frst.vc

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