Indeed. As the Guardian article argues, it will be those who demand action for putting people before profit who make the change. In 2010, the founder of business for social benefit, inteviewed about his work in childcare reform warned of the need to protect the social mission from the other kind of shareholder activism. That of corporate raiders.
His 1996 paper which first described this model had argued that modifying the output of capitalism was the only method available.