The Way — Control, Reward, Privacy

In today’s world, a huge amount of data is being generated every day (2.5 Exabytes, to be exact — that’s as much as 90 years of HD videos!). You, as a user of the web, are one of the biggest contributors — every time you Google something, place an online order or visit a website, you generate data that’s stored by various companies. And, to be honest, you don’t really have much control over it. Usually you don’t even have a way of knowing what this data is and who is holding it. This leads to a lot of irrelevant and annoying advertising littering the internet and mobile apps, messing with your digital experience. We’re here to change that.

We give you FULL CONTROL

We only ask you to tell us as much as you’re comfortable sharing. If you don’t want to tell us something, you can simply skip the question. We value and appreciate the trust you place in us by sharing your personal data, and we don’t claim ownership of it. It always remains yours and we’re transparent about how we use it. If you decide to leave us, any data you shared with us gets deleted.

We give you FAIR REWARD

Every time you answer a question, we’ll pay you credits. Every time you interact with a brand, you’ll receive more credits. Put simply — every time you spend a bit of your time with us you get rewarded. The credits you get for interacting with our app can be exchanged for some really cool things— such as gift cards from high street retailers. A new pair of shoes, a book or some music from iTunes for a few minutes of your time each day. Sounds like a good deal, doesn’t it? Just remember, your personal data has value — otherwise all those big companies wouldn’t want to get access to it. Until now, you haven’t been able to benefit from it. But the app is here to change that.


Privacy is a big deal and we treat your data with the care it deserves. Privacy is really at the heart of our business. We never share your data with the brands and advertisers. What you tell us is only used to make sure you’re matched with brands that are relevant to you — none of them will ever get access to it. So you don’t need to lose sleep over the privacy of your data. We’ll look after it.

At, we’re all about giving you control of something that should be yours anyway — your data. All this while preserving your privacy and rewarding you.

If you’ve already downloaded our app, we’re happy you decided to join us on this exciting journey towards giving you ownership of your data! If you haven’t, click here and start realising the value of your data.

Show your support

Clapping shows how much you appreciated’s story.