In this article, we will be talking about the do’s and don’t of using emojis in your email marketing campaign. We have seen email campaigns make and break because of the use of emojis in subject lines. …

What makes email marketing successful in 2020? President and Founder of Synchronicity Marketing, Karen Talavera talks about the underrated email success metrics that beginner and expert marketers need to monitor more than the ones commonly discussed. We’re back with another episode of the ForTheLoveOfEmails podcast and today, with our host…

eCommerce has boomed during the time of COVID, with a lot of new essentials online stores experiencing a surge in the sales volume. As most people have accepted this lifestyle, brick and mortar stores can capitalize on this opportunity. Another episode of the ForTheLoveOfEmails podcast is out now and this…

BIMI is an upcoming standardization in the email marketing industry. It stands for Brand Indicators for Messaging Identification. In addition to the existing authentication protocols like SPF, DKIM, and DMARC, BIMI allows brands to display authenticated emails with their certified logos in a user’s inbox. In this week’s podcast, Dennis…

Artificial intelligence (AI) describes many types of smart technologies that mimic human intelligence and automate problem-solving. The use of AI has increased by email marketing platforms to predict, recommend, and decide certain daily tasks for a marketer. …

I n the last 3 years of handling complicated email issues for big brands, our group of email experts often have to deal with queries from misguided marketers. …

In this week’s podcast, we have Lisa Brown Shosteck who’s the Director of the Email Experience Council (EEC). With her, we discuss the relevance of email marketing in 2020, and how the email industry has transformed in the last decade. Dennis Dayman, our host for the ForTheLoveOfEmail podcast discusses some…

Christopher Mariott helps brands with the vendor selection process. Within 30 minutes on our podcast, he laid out the insights he gained from 20+ years of his industry experience. Insights about how to choose the best email service providers, what actually counts as the “best”, and much more. I think…

Brand Indicators for Message Identification aka BIMI is one of the spanking new technology that is an important part of the email makeover 2.0. Till now, brands used to send a promotional email and if it lands in user inbox, the logo prevalent in Gmail and Yahoo would display the…