Alyssa PerezinGoogle Play Apps & GamesIdentifying underlying patterns in apps dataDiscover trends that exist in the Google Play apps ecosystem to drive better performance and value in your appFeb 13, 20201Feb 13, 20201
Alyssa PerezinGoogle Play Apps & GamesDriving Buyer Behavior with SubscriptionsPart 4 of 4 of A KPIs Guide for Google Play Apps and GamesDec 2, 20192Dec 2, 20192
Alyssa PerezinGoogle Play Apps & GamesDriving Buyer Behavior with In-App PurchasesPart 3 of 4 of A KPIs Guide for Google Play Apps and GamesNov 23, 2019Nov 23, 2019
Alyssa PerezinGoogle Play Apps & GamesAcquiring and Keeping New UsersPart 2 of 4 of A KPIs Guide for Google Play Apps and GamesNov 5, 2019Nov 5, 2019
Alyssa PerezinGoogle Play Apps & GamesA KPIs Guide for Google Play Apps and Games: Intro to MetricsPart 1 of 4 of A KPIs Guide for Google Play Apps and GamesOct 22, 20194Oct 22, 20194
Alyssa PerezinGoogle Play Apps & GamesBridging the Gap: Games approaches to engagement & monetizationThis is the part of our article and webinar series on optimizing your app for meaningful engagement and sustainable growth. Each part of…Jul 23, 2019Jul 23, 2019
Alyssa PerezinGoogle Play Apps & GamesUser segmentation approaches for gamesDiscover approaches to segmentation to better target your users and grow your businessJul 26, 20183Jul 26, 20183