Alyssa PerezinGoogle Play Apps & GamesIdentifying underlying patterns in apps dataDiscover trends that exist in the Google Play apps ecosystem to drive better performance and value in your app13 min read·Feb 13, 2020--1--1
Alyssa PerezinGoogle Play Apps & GamesDriving Buyer Behavior with SubscriptionsPart 4 of 4 of A KPIs Guide for Google Play Apps and Games7 min read·Dec 2, 2019--2--2
Alyssa PerezinGoogle Play Apps & GamesDriving Buyer Behavior with In-App PurchasesPart 3 of 4 of A KPIs Guide for Google Play Apps and Games10 min read·Nov 23, 2019----
Alyssa PerezinGoogle Play Apps & GamesAcquiring and Keeping New UsersPart 2 of 4 of A KPIs Guide for Google Play Apps and Games9 min read·Nov 5, 2019----
Alyssa PerezinGoogle Play Apps & GamesA KPIs Guide for Google Play Apps and Games: Intro to MetricsPart 1 of 4 of A KPIs Guide for Google Play Apps and Games7 min read·Oct 22, 2019--4--4
Alyssa PerezinGoogle Play Apps & GamesBridging the Gap: Games approaches to engagement & monetizationThis is the part of our article and webinar series on optimizing your app for meaningful engagement and sustainable growth. Each part of…16 min read·Jul 23, 2019----
Alyssa PerezinGoogle Play Apps & GamesUser segmentation approaches for gamesDiscover approaches to segmentation to better target your users and grow your business12 min read·Jul 26, 2018--3--3