‘Meet The Planner’ Networking Event
It might be a cliché, but I firmly believe that a stranger is a friend you haven’t met yet. I am a people person, so I love networking which is fortunate because as a London wedding and event planner I get invited to a lot of London networking events. These events are usually far too fun to feel like work, and they’re an excellent way to meet people as passionate and driven about the wedding and events industry as I am.
Email and social media do not come close when it comes to meeting people in person and creating a memorable impression for potential future collaborations, which is exactly why I created the Meet the Planner event.
Over the years, I have met many suppliers who are unsure of how to work best with wedding planners, either because they have never worked with a wedding planner before, or because they are not familiar with our role in event planning. The aim behind Meet the Planner was to clarify to suppliers what wedding and event planners do and to help create new business relationships.
I timed Meet the Planner to coincide with the launch of the new Perfectly Planned 4 You website. Not only was it a great excuse for a party (not that I ever need one!) but it was very helpful to get feedback from industry experts.
It wasn’t difficult to settle on a venue for Meet the Planner. McQueen is an award-winning restaurant and bar in Shoreditch. It has a great vibe, it’s smart, quirky and is conveniently on my doorstep. Perfect!
The event was complimentary and to make ticketing and organisation simple I used Eventbrite. I regularly use Eventbrite to find networking events, wedding shows, exhibitions, and venue showcases. It’s a handy resource to have up your sleeve.
No networking event is complete without goody bags, so to show my appreciation I created Perfectly Planned 4 You personalised bags filled with tips, treats, and the summer issue of Planning Your Wedding magazine.
Hosting networking events help you grow and develop your business. If you’re thinking about taking the plunge here are Perfectly Planned 4 You’s top tips for planning a networking event.
1. Define your Goals
Before you can begin planning a successful event, be clear on why you are doing it in the first place. Define clearly your target audience so attendees get the most out of the event.
2. Find a Location
Getting your venue right is such an important part of a successful networking event. People will judge not just the event but also you on the quality of the location. Your venue should be easy to get to, accessible, have a layout that facilitates mingling and chatting, and have good mobile and WiFi connectivity.
3. Set the Date
Look out for other industry events when scheduling. Check the calendar. Make sure you don’t plan your event on or too close to bank holidays or traditional seasons.
4. Spread the Word
No matter how good a function is, if people don’t know about it, they won’t attend. Eventbrite is a very useful tool that allows you to Create, Invite and Host your event. You can then send targeted invitations to those people and use social media in the right way to promote it in the right areas.
5. Dress to Impress
Take care to look the part of the successful host. Dress in something that is stylish, professional and a little fashion forward. People remember how comfortable you are in your skin.
Get feedback from your guests after the event, including what they would like and what they would change. Use this information when organising your next event. It is often the case that events start small but grow in popularity as more influential people attend them, so don’t worry if your guest list is on the modest side to begin.
Good luck, and happy networking!