Perfect Search MediaHow to Set — And Actually Achieve! — Your Business Goals in 2018Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should…Jan 11, 2018Jan 11, 2018
Perfect Search MediaA Review of 2017’s Best “Year in Review” CompilationsWe’re on the cusp of a new year. It’s a time for mourning the last of the Christmas cookies, breaking out holiday presents (A.K.A. my new…Dec 28, 2017Dec 28, 2017
Perfect Search MediaMonitoring Site Speed: Why Google Cares and You Should, TooLet’s take a poll: How long do you typically wait for a site to load before you get sick of staring at a blank screen, start smashing the…Dec 4, 2017Dec 4, 2017
Perfect Search MediaThe Big Data Buffet: How to Analyze Metrics EffectivelyThe golden rule of big data comes from the golden rule of buffet lines: less is more. Not only is big data hard to digest, but it can also…Nov 28, 2017Nov 28, 2017
Perfect Search Media4 Local SEO Best Practices Your Business Needs to FollowDo you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing…Nov 17, 2017Nov 17, 2017
Perfect Search MediaWhat You Can Learn About Copywriting from JournalistsJournalists capture a reader’s attention. They’re used to writing for people on-the-go and competing for readers’ attention, ideas familiar…Nov 7, 2017Nov 7, 2017
Perfect Search MediaWhy Social Psychology Can Boost Your E-Commerce Advertising StrategiesThere’s a wealth of published research on the art of persuasion and how people make decisions. While this sounds like something you glossed…Nov 2, 2017Nov 2, 2017
Perfect Search MediaHow to Improve Your Backlink Profile Through Unlinked Brand MentionsWhile link building can take precious time and resources, there’s a simple way you can build your backlink profile — without taking over…Oct 31, 2017Oct 31, 2017
Perfect Search MediaWhat You Need to Know About the AdWords Daily Budget UpdateIn the midst of all of the AdWords updates — you know, the new AdWords experience and the expanding impact of Google Brain — Google made a…Oct 24, 2017Oct 24, 2017
Perfect Search MediaIt’s Q4. Is Your E-Commerce Business Testing These PPC Strategies?Q4 is upon us. For brands and marketers alike, Q4 is both exciting and stressful. Already feeling the holiday stress?Oct 11, 2017Oct 11, 2017