CONTRACTING BOOKING AGENTS

Booking agents are saddled with the task of getting gigs for artists. They reach out to promoters and ensure that artists on their roster get booked to perform.
You are probably wondering what then is the job of an artist manager. Read on!
Following the digital revolution, it is established that the new role of artist management is business development. Whereas performing live is a source of income for an artist, the job of the manager is to exploit as many revenue generating streams as possible.
Managers can decide to liaise with booking agents who deal specifically with getting artists booked to perform or set up internal mechanisms within the management team to this effect.
However, the role of the booking agent should not be confused with that of a manager.
The booking agent specializes in getting gigs for the artist. A good agency can get you gigs outside your geographical location.
Working with booking agents enables the manager to focus on identifying other opportunities to generate revenue.
Booking agents get lesser percentages than managers depending on the contract signed by the artist.
