Twenty years ago, no one could have predicted the success of social media. It’s a force that grew from humble beginnings with long-forgotten ventures like the original SixDegrees in the late nineties, but only really got traction in the late 2000s. Today, it has consumed almost all forms of media…

Contactless payment technology has become increasingly important to small businesses as they struggle to serve customers during the health crisis. It was already growing before the health emergency hit. Now, its adoption is accelerating. In the US, 37% of retailers have seen an increase in contactless payments during the COVID-19…

Last month, I mentioned that COVID-19 would change people’s behavior long after we’d flattened the curve. At Perk Labs, we believe this crisis could pave the way for a more functional, equitable online services landscape for partners and customers. …

Being a CEO is always a dynamic job with plenty of challenges, but never more than during a crisis like COVID-19. All companies must adapt quickly to cope with the evolving challenges during a global crisis. …

I wanted to provide an update on Perk Labs’ operations amidst the current Coronavirus (COVID-19) outbreak. Our top priority is our employees, merchants, and partners. We have altered our operations to accommodate staff by allowing them to telecommute and participate in Web-based meetings through Slack and Zoom. …

This summer, the smartphone app market will be twelve years old. Things are a lot different for app developers and users now than they were when Apple first launched its mobile app store in 2008. Back then, there was thin competition and well-written apps had a good chance of making…

Should your business invest in a digital loyalty program? First, consider the research on customer loyalty. Acquiring new customers can be up to 25 times more expensive than existing customers. (https://hbr.org/2014/10/the-value-of-keeping-the-right-customers) The findings of Frederick Reichheld of Bain & Company (the inventor of the net promoter score) show that increasing customer retention rates by 5% increases profits by 25%…

Recently we decided to change the name of our company to reflect our new strategic direction, which has expanded beyond mobile payments to include customer loyalty, engagement, and personalized marketing. …

Software applications are a lot like buildings. Just as buildings need sturdy foundations, reliable software needs a strong technology platform. Software differs from buildings in one key way, though: whereas buildings stay put, applications evolve. That’s why at Perk Labs, we’ve taken a hard look at the underlying technologies powering…