The 1 Brand Story I Read Every Month.

How the Warby Parker brand story changed the way I write content.

The single most important aspect of content marketing is storytelling.

A great story cuts through the noise and to the point. It hooks the reader into a meaningful connection with your brand — creating brand loyalty before a sale is even made.

A great brand story provides clarity and emotional connection. Warby Parker is one of the best. Photo by Susan Duran on Unsplash