Customer lifetime value integration in the eCommerce marketing planning
Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for most of you and yet a survey shows that most companies are in “digital denial”, not accepting that it is tools and technologies now to help marketers acquire and retain their customers. Important as it is, one-to-one personalization is a challenge as well, which Chloë Thomas indicates in her recent book.
Why that matters in eCommerce?
Customers are more demanding than ever. eCommerce is more competitive than ever. Marketing tools, channels and data flows are more overwhelming than ever.
Online retail marketers today need to be present at the right time with the right message to the right prospect.
So how can we address that?
Let’s try an ACKNOWLEDGE — LEARN — ACT — MEASURE approach.
Start here and read the full story at Smart Insights.
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