And this is what Apple can do that no one else can: make the behavior of talking to a disembodied entity on your face so socially acceptable that the voice computer revolution can finally get underway.
Why Silicon Valley is all wrong about Apple’s AirPods
Chris Messina
4.8K367

Wise, penetrating writing on Apple positioning itself to transform our primitive ideas about “voice command” into an intimate, HER-like emotional connection to conversing with our technology.