Perrin Bailey

The answer is simple. Our identity, as a news organization, is high quality journalism you cannot find anywhere else. Companies have a word for this identity: it is called your brand. Brand has become a bit of a sneer…

… will try mightily to keep news consumers inside its platforms, via features like Instant Articles. Our job is to create experiences that will draw our most loyal users back, again and again, to our own products. So far, we seem to be succeeding at this. We will never be as big or financially successful as Face…

That close bond with our most loyal readers is the heart of our journalistic and business strategy. Supplying these news consumers with a steady diet of informative, compelling, useful and moving pieces of journalism they cannot find anywhere else is the key to our success. Nothing else matters.