It was a big week on Twitch for Respawn’s new Battle Royale title, Apex Legends, but overall Twitch viewership was down -5.0% compared to the previous week at 202.5M hours of watch time. From Figure 1, we can see that every day except for Sunday underperformed the previous week. The massive success of Apex Legends also highlights a key challenge facing Twitch: How can they expand their audience? Despite the publicity and popularity surrounding the new game, it would seem that Apex legends has simply cannibalized existing Twitch viewers.
Since its release in November 2004, World of Warcraft has dominated the MMORPG category and defined a generation of gamers. Seven expansions later, it continues to innovate new ways of playing and watching. While there is much to debate regarding the current state of WoW and the challenges that Battle for Azeroth has faced from a player stand point, this article focuses on how fans are able to interact with the game beyond logging in.
For those unfamiliar with World of Warcraft (WoW), WoW is a massively multiplayer online role-playing game (MMORPG). This means that the game is set…
Tyler “Ninja” Blevins is inarguably the most influential streamer in esports right now. His chat is a hotbed of conversations discussing Fortnite and gaming, but the audience also engages brands and products. With esports sponsorships increasing in frequency and value, it is important to understand who the audience is and how they interact with brands. To do this, the analysts at Slash 2 measured the portion of conversations referring to brands and identified the 10 most discussed.
With 355 billion minutes watched and over 15 million unique daily visitors in 2017, not to mention a $970mm acquisition by Amazon in 2014, Twitch has undoubtedly become a powerful platform for community building and content creation. While there is controversy and risk associated with live streaming, it also provides an exceptional opportunity for creators to interact and form tight communities with their audience. …
Esports investment activity has skyrocketed in the past few years according to TEO’s investment data, doubling from 21 investments in 2016 to 47 in 2017, and they are on track to double once again in 2018. Growth in major industry sectors corresponds with notable developments in the esports ecosystem as a whole, while investment trends over the past few quarters hint at its future direction. Here’s an overview of the sectors to keep an eye on:
Exploring the world one data point at a time