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How Real Estate Agents Are Adjusting Their Business During COVID-1

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If businesses plan to stay in business during this coronavirus they have to get creative and a lot of them are doing that. One of my local restaurants, instead of trying to drum up business with takeout and delivery, have changed their mantra to sell their restaurant products as groceries. This is a genius plan. Every Friday, you can pick several different levels of grocery items, all of which are higher quality restaurant-grade food items, perfect for planning out the meals for the week. They packet safely in your car and not only are you getting groceries for the week instead of spending hundreds of dollars buying everyone in the family a meal, but you're supporting the local business. Well, real estate agents are having to get creative as well and many of them are doing just that. While real estate is deemed a non-essential service in many states, it is still essential in most. However, we’ve had to get creative on listing properties, selling properties, and closing documents. Here’s what a lot of people are doing these days.

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“Virtual tours. Virtual tours have been around forever but were now really utilizing them to their max. If a lot of people are buying from out-of-state it’s easy to take your phone and show people the house but were now doing this for people moving across town, not just across the state or across the country. I’m setting up appointments with either the listing agent or the homeowner, depending on the guidelines set forth from the homeowner and the listing agent. If the property is vacant it’s easy to go in and take a virtual tour, face time, or even a Zoom meeting with a potential buyer. But, if the home is occupied, we’ve been scheduling a time to go in when the homeowners are not there about 30 to 40 minutes after they leave. Scheduling is key. We make sure that we use protective coverings if we are going into a homeless occupied, try not to touch anything unless it’s necessary, and doing the very best we can to provide potential buyers a great look at the home before seeing it in person. Naturally, many people want to see a home in person so we plan for that as well and take every precaution necessary.” — St. George Utah Realtor, Kris Larson

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“Carefully planned listing appointments. I’m still setting up listing appointments with a lot of potential sellers that planned on selling this time of year. I mean, we are in the most popular home-selling season, spring, so it’s really hard for homeowners to not get their home on the market. It’s encouraging to know that there are still buyers out there so we have to carefully plan these listing appointments. I first meet with people digitally or virtually with either a face time phone call or online meeting to see the house, get some information about it, and browse the property with the help of the homeowner. From there, I could do a little bit of research on what the home is worth but it still helps to be in person and see the home. I talked through the listing with the homeowners much as possible and knowing the market, the neighborhood, and what buyers are looking for, we discuss a plan and a strategy for pricing the home, what day of the week to list, and where we need to market.” — Annette Mejia, Big Island Real Estate Agent

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“A lot of our buyers are doing everything online these days, I mean, that’s where they start their home search anyway so why not continue that tradition by having them apply online, speak to lenders over the phone or email, electronically send all of their documents and we can even sign through a video conference call with a notary for final closing. We worked through a lot of unique hiccups during this time and we understand that not everyone has a smartphone, video conferencing call capability or a scanner, but we’ve done a lot of things without any contact at all and buyers can get in their home without having to wait, sellers can move on with their lives, and mortgages are still being closed. Each situation is unique because every single party you’re working with has different challenges. The key is adapting to those challenges and working through solutions.” — Kris Swierz, Seattle Horse Properties Agent

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“We stick to a lot of the things we’ve already done and then adapt as necessary. When you list with Coldwell Banker we help you stage the property, create photo-ready environments, and take amazing photography so that your house stands out online.

We price your home correctly. We have over 50 years of combined real estate experience in the Parkland and Coral Springs Florida area that have proven results when selling property for the highest price in the least amount of time.

We make sure that your buyer is qualified and will negotiate the best terms possible and pricing for your home. These are things we are committed to and still committed to during this time.

As before, we are on top of every situation from contract to closing and beyond. We want to guide you through the negotiations, inspection, and appraisal process all the way through closing so you feel confident that you’ve got the best price possible.” — Lea Plotkin, Parkland Real Estate Agent

People are doing their best but some are doing a little better than others if they are learning to adapt to the trends and find solutions to help each client in their own unique way. Being fearful, throwing up your hands and thinking, I’ll just wait till this blows over means you could be missing out on a lot of great business. Be willing to adapt and be flexible and help those that are still looking for your type of business.

Written by

Wife, Mom, Foodie, in that Order - Oh and I do a little SEO full time - Need blogging, exposure, online marketing? That's ME!

Wife, Mom, Foodie, in that Order - Oh and I do a little SEO full time - Need blogging, exposure, online marketing? That's ME!

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