I like (love) that your interview subjects weren’t the average white American housewife. I think the cultural diversity is super important if we want to really understand the full scope of the stress of parenting.
I wish I would have done the post-it note unpacking approach. It looked like it was very effective, I really like your individual cluster categories and when it worked when it came to drawing out major insights for you.
What if there was one product that addressed all of your problem statements, squirmy kids, easier transportation and easier feeding, kind of like your market survey product of the baby carrier. I wonder if we could produce something similar but for older kids.