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Published in Xandr-Tech

·Jan 21

Who’s Watching? Xandr’s Perspective on TV Audience Measurement

Note: Xandr is involved with various industry TV research groups (ARF, CIMM, MRC, TVDI) and we are often asked for our uses and needs with TV data. …

Audience Targeting

5 min read

Who’s Watching? Xandr’s Perspective on TV Audience Measurement
Who’s Watching? Xandr’s Perspective on TV Audience Measurement
Pete Doe

Pete Doe

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