Often times these cheap memberships go without being used after the first few weeks.
The Best Investment You Will Ever Make
Kolin Theede
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It’s even worse than that. Check this out:

http://www.npr.org/sections/money/2014/12/17/371463435/episode-590-the-planet-money-workout

50% of the members at this Planet Fitness have never set foot in any Planet Fitness, including the one they have a membership to!

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