I’m right there with you.

I can’t stand the idea of “email lists.” Who actually wants more email? Nobody. As more and more entrepreneurs and companies send more and more emails, I can’t see the problem getting anything but worse.

Just this week I have been pondering (with a new project of mine): How the hell can I NOT have an email list?

My customers don’t want more emails, more opt-ins, more content upgrades, or more pop-ups.

Let me know when you find the miracle solution :)

In the meantime, I’m going to keep focusing on engagement and relationships, rather than click-through…and continue putting my unsubscribe button up top.