PetePrestipinoGlobal Acquisition with International SEOThere will come a time when the appeal of looking outside an enterprise’s geographic area in order to grow and generate more revenue is…Aug 2, 2017Aug 2, 2017
PetePrestipinoEmbrace the Spin: Leveraging Performance Advertising for Public RelationsToday’s enterprises often look at search-based advertising programs exclusively as a means to drive interested consumers to a product or…Aug 1, 2017Aug 1, 2017
PetePrestipinoGDPR Countdown; Are You Ready? (Probably Not)Hardly a day goes by without news of some consumer privacy breach in either the physical or digital realm. While a significant percentage…Jul 14, 2017Jul 14, 2017
PetePrestipinoMastering Web Form Design with Disruptive ElementsMake no mistake; the success of a digital enterprise (and its specific initiatives and campaigns) is in direction proportion to the quality…Jul 13, 2017Jul 13, 2017
PetePrestipinoWeb Analytics: Cohorts & Direct Audience Optimization In FocusMost Website professionals never go beyond unique visits or page views in their discussions of “performance” as their analytics are shallow…Jul 12, 2017Jul 12, 2017
PetePrestipinoBidding Strategies at AdWords in FocusIf there is one digital profession that will likely be replaced by the convergence of machine learning and artificial intelligence, it is…Jul 10, 2017Jul 10, 2017
PetePrestipinoReversing the Course (and Fortunes) of TwitterTwitter isn’t doomed, but it is definitely not heading in the right direction. Is there anything the company can do to reverse their…Feb 3, 2016Feb 3, 2016
