The transit industry is facing what has been cited as a ridership crisis. In markets across North America, ridership is declining (APTA) as choice riders are turning to alternative forms of mobility to get from point A to B. Amidst the rapid pace of change in the mobility space and new entrants, how can transit remain relevant?
One of the first pragmatic steps is to leverage mobile technology to improve the rider experience. By giving riders the mobile tools they expect to make taking public transit more seamless, ridership can stabilize and/or increase. …
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