The New York Times Needs Two Bold Moves (updated version)
Frederic Filloux
8910

You may know that The Times recently started up a free, weekly, online “Canada Letter” (http://tinyurl.com/ycfp8ycm ), which might be their tentative attempt to do a better job of covering Canada (I believe The Times also beefed up its Canadian staff). Add decent coverage of major Canadian concerns and developments to The Times’ already-stellar world news, cultural coverage, etc. and you might well have the basis for a stronger push to sell subscriptions north of the 49th parallel. Might a similar approach work in other overseas markets?

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