#IAMWHOLE was created in 2016 in response to a brief from NHS Brighton and Hove, with the objective of increasing awareness of their mental health services and breaking down stigma, so that young people could feel more empowered to ask for help when they need it.

Prior to this campaign, their mental health ‘outreach’ amounted to little more than a sad pile of leaflets in a GP’s surgery. They wanted to find a way to really connect with a young audience to create tangible change.

I instinctively felt that music was the way to do this, understanding the universality of…

Peter Cowley

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store