The Journey to Acquisition — And Beyond.
The Journey to Acquisition
The morning of April 19th 2016 and I’m sat in yet another Premier Inn dining room waiting for a full day of handover meetings. Yesterday, the company that I had put everything into for the last 8 years was acquired.
Stagetex is an audio visual hire & event production company specialising in producing corporate events that I founded in Liverpool, UK in 2008. From a standing start with a second hand van and no clients, I had the privilege of growing an ambitious team who deliver over 350 events each year in the UK and Europe.
In early 2016 we realised that to achieve all of our ambitions for growth in both creativity and size, we needed another round of investment in new technology and facilities.
We’d always enjoyed a good relationship with many of our competitors. Based less than 10 minutes’ drive from each other, we often referred work to Adlib and helped each other out with last minute equipment shortfalls. So when I approached their MD to see whether there was the possibility of partnering, there was a sense of excitement and a “meeting of minds”.
After lots of discussions around cultural fit and how things might look in practice, I was convinced that with the backing of Adlib’s significant resources, we could achieve so much more together than if we continued alone whilst also keeping the culture and values that make Stagetex so successful. We’d discovered the partner we needed and, on 18th April 2016, Stagetex officially became part of Adlib.
I’ve stepped down as MD of Stagetex but am continuing in a consultancy capacity to support the integration and some of our key clients. In the last 10 months, the team have delivered events way beyond what we’d have achieved with our previous resources and everything is in great shape to continue on a trajectory of exciting growth.
Digital Marketing Consultancy
When I brought Stagetex marketing in house a number of years ago we discovered that digital marketing consistently provided the best return on investment. My previous interest in web development was reignited and, combined with my love of data and understanding of business, I spearheaded a digital marketing strategy that drove our growth as high as 100% per annum.
Now I’m applying that experience of delivering over £1.4m in revenue through digital marketing to help other organisations meet ambitious growth targets under my consultancy brand We Compose.
The process usually includes an audit of current activity followed by development of an actionable digital marketing strategy that I help to execute. On occasion it also means development of a new website or implementation of a CRM system that will allow us to implement the strategy in the most cost effective way.
As well as one-off projects for end clients and supporting larger agencies who need an extra pair of hands, I’ve had the pleasure of acting as an in-house consultant for some clients where I’ve led and advised their own marketing teams on digital strategy.
And we’ve achieved some great results for clients including:
- 39% growth in email marketing subscriber list in 4 weeks
- 44% increase in website traffic year on year
- £450,000 in new business leads from a single, simple campaign
- 417% increase in email marketing click through rate
- 70% increase in email marketing open rate
Pure Creative Arts
2016 was also the year that I reconnected with a charity that I’ve been passionate about for over 10 years.
I’ve been a long term supporter of Pure both through Stagetex and through working hands-on in schools over the years.
I love the way that, through theatre productions, workshops, and mentoring Pure helps young people like Grace to open up about some of the most challenging issues surrounding identity.
But it was whilst visiting New York and seeing Pure’s launch in the US last November that I realised the organisation is at a point where it has the opportunity to significantly grow the scale of its impact in both the US and the UK.
I recognised the opportunity to offer my skills to Pure in order to see a charity that I’ve been passionate about for so long begin to scale. I agreed to help develop a sustainable, scalable model for the work and I’m really excited about our plans to reach more young people than ever before in the coming years.
It’s such a priviledge to be working with this incredible team.
There are plenty of exciting opportunities for you to get involved with partnering, funding or connecting us with the right people but even if you can’t help directly, I’d love to share more with you about this amazing charity if you’re interested!
Fancy a coffee?
I’m not always the best at keeping in touch so if we haven’t spoken for a while, or you just fancy a catch up, drop me a line — coffee’s on me!
If you’re interested in how digital marketing could be helping your business to grow or you’re wondering whether to refresh your website, I’d love to see whether there’s anything I can help you with. Again, drop me an e-mail and our first chat (which always results in some actionable ideas) will always be free.
Getting in touch
E-mail is usually easiest and email@example.com is where you’ll find me.
You can Skype me (most of the time) at peter-at-we-compose.
If neither of those options work, you can always catch me on +44 (0)33 3303 1296