Peter AldersonTV App Discoverability, or Lack ThereofApp discoverability has been a challenge for many years now in the mobile ecosystem. But without tools like app install ad units, deep…Feb 3, 2016Feb 3, 2016
Peter AldersonHow to Create the NFL’s Most Valuable TeamWe won’t be discussing a potentially undervalued player or coach, nor stadium subsidies or team relocations. To create the most valuable…Jan 8, 2016Jan 8, 2016
Peter AldersonThe YouTube #Hashtag is Eating Your Lunch33M subscribers — that’s how many people subscribe to YouTube’s #News channel. Identified by the # symbol at the beginning of the channel…Dec 31, 2015Dec 31, 2015
Peter AldersonWhy TV Apps Will Outnumber Mobile AppsEarlier this year, Tim Cook proclaimed that the future of television is apps. What most people don’t realize is that the total number of…Dec 16, 2015Dec 16, 2015
Peter AldersonA Brief History of Programmatic BuyingFor anyone new to the industry, programmatic media buying can seem a little chaotic. While I won’t argue with that view, it helps to…Jul 23, 2015Jul 23, 2015