Marketing in the Age of Social Media

The dawn of the internet and the advent of social media have definitely redefined the way we do business. While back in the days, a marketing campaign involves expensive and often tasking work both for the business and the one handling the marketing team, social media and its many platforms have helped lessen the cost of doing effective and efficient marketing, and in ensuring optimal reach for any business’ target market.

While most businesses have already jumped from traditional marketing tools to take advantage of the benefits their businesses can get from social media, most businesses are still struggling to incorporate social media campaigns to their marketing strategies.

Truth is, social media is the easiest platform to operate and manage. Here are a few tips on how to get-started and manage social media marketing in the context of business.

Facebook is a friend

Who’s not on Facebook anyway? This popular social media platform has evolved from being an online diary and photo album to a new integrated marketplace where people connect, communicate and network.

Now it’s not only enough to create your own business page on Facebook. Do our folks from this company’s programming different and take advantage of Facebook for Business- a fully integrated feature where you can market your product and business while ensuring immediate feedback and instant connectivity to you target audience. Its features now include data analytics so you don’t only sell but you also understand the needs of your market.

Tweaking Twitter

Twitter is basically Facebook in 140 characters or less so while its user friendly interface and intuitiveness can work to your marketing advantage, you may have a harder time simplifying your marketing campaigns to its standards

Nonetheless, while Twitter offers less than Facebook in terms of features, it also boost a big audience that you can tap. It also works as a good customer service platform where you can engage and interact with your business’ patrons and potential clients.

Get Visual on Instagram

Studies show that majority of the online population are predominantly visual hence the fame on Instagram and its prolific video and photo filled platform.

Instagram works best with branding and creating a certain look and feel for your business. It also works best for product previews of business features and with 90 percent of the population taking selfies and posting them on Instagram, it would readily be a steady pool of brand ambassadors for your product and business. Think about taking the load off your advertising cost and diverting it to freebies and promos for your loyal patrons instead.

While social media is a great help, nothing could still substitute to a trusted in-house or outsourced marketing team to oversee and ensure productivity of any marketing campaign. As the cliché goes, the technologies are only as good as he people who use them. Invest on a great marketing team who understands these platforms and integrate your business online.