Photo: © WrightStudio stock.adobe.com

Remember the days when conferences, trade shows, and other networking events were a regular part of doing business? So much so, in fact, that at one time or another we’ve all probably even grumbled about having to attend yet another one. But with COVID-19 taking these live events off the table for the past six months and most likely for the next few months, many of us are now realizing just how valuable to us they really were.

Live events are especially critical for making important business connections, such as with sales prospects. …


Even prior to the pandemic, most of us were doing a portion of our business interactions digitally, such as by email and networking on social channels. Of course, these days and at least for the foreseeable future, our business connections with others have shifted almost exclusively to the digital environment.

Many of us wonder: With the in-person element removed, how can we foster more meaningful interactions? Here are four things you can do to add authenticity and depth to your communications:

1. Take a genuine interest in others (relax, the sales will come later). So many of us are under…


“Hey, Jim. Let’s put together a PowerPoint for next week’s meeting.”

If you’re in business, you likely hear such a statement on a regular basis. In fact, there are over 30 million PowerPoint-based presentations made daily. But how are your PowerPoint skills, really?

Unless you work at an organization large enough to have a staff member who’s been trained and is dedicated solely to PowerPoint creation, chances are you’re left to your own devices when it comes to building slide presentations. And, of course, you want your slides to be as professional looking and engaging as possible. …


In our busy world, video is becoming an increasingly popular vehicle for marketing content. People have less time these days, and video is a fast, modern, and engaging method for catching prospects’ attention. It might not be a surprise then that video marketers get 66 percent more qualified leads per year.

Still, many businesses are concerned that video production falls outside their budget. While it’s true that professional videos can be costlier than static content, they can also be more affordable than you might think, especially when you have a solid video marketing strategy in place before you start.

Most…


Photo: © David Krason stock.adobe.com

If you’re a business executive — or a part of any kind of business — having a LinkedIn profile is basically a requirement, and it should be. The social platform dedicated to business networking now has 630 million members, including 90 million senior-level influencers and 63 million decision-makers. To attest to the platform’s importance, studies show that 80 percent of B2B leads now come from LinkedIn.

While it’s vital for your business to have its own LinkedIn profile, you should have one too, especially since the platform is all about making human connections. …


Phone: ©sumos stock.adobe.com

Carabiner Communications celebrated its 15th year in operation in 2019! And, while we did some looking back with this infographic highlighting top tech news and pop culture trends over the last decade and a half, we also wanted to do some looking forward.

What are the paradigm shifts likely to shape how we do business and how we market products and services in the coming months and years? These trends are already happening:

1. Younger managers in the workforce. Our recent post on marketing to millennials talked about this most connected generation. Millennials are increasingly stepping into management roles in…


Now that April is here, most of us are looking ahead to spring. For some reason, warmer temperatures tend to bring the desire to clean. Perhaps it’s the excitement of putting away our heavy winter coats or the extra hours for activity that daylight saving time brings. Whatever it is, there’s something refreshing about decluttering and organizing.

Tidying expert Marie Kondo, a Japanese organizing consultant, Netflix star and author, developed the KonMari Method™, a way to transform your home by gathering possessions by category and keeping only those items that “spark joy.” Kondo’s advice is taking the world by storm…


With Valentine’s Day around the corner, we often find ourselves reflecting on our relationships — what makes them work, what needs to be improved upon and how to strengthen the bonds we have with our significant others. As marketing professionals, now is also a good time to ask ourselves these same questions with regard to our clients and customers, particularly in terms of the services we provide them and the benefits they’re seeing.

If you find that you’ve hit a digital marketing rough patch with your customers, for example, you aren’t the only one. Marketers across industries are discovering that…


Since 2014, Carabiner Communications has chronicled the big B2B marketing trends that started back in 2004, when blogs ruled the web and earned the distinguished recognition of “Word of the Year” by Merriam-Webster. The following year, YouTube launched, and Facebook broke the 1-million-user mark. Over the next decade, the world of storytelling saw significant changes in the way people consumed news, and, therefore, impacted the way marketers were telling their brands’ stories.

The newest installment of our B2B storytelling infographic picks up with the big trend from 2018: podcasts. According to Podcast Insights’ 2018 Podcast Stats and Facts, 48 million…


Companies today are faced with the ever-growing challenge of gaining buyer trust. With a digital environment filled with scams, credit card fraud, trolls and bots, consumers have reason to be skeptical. It should come as no surprise that the 2018 Edelman Trust Barometer found that 59 percent of the mass population is not sure what information is true and what is not.

What does this mean for brands trying to gain trust?

While all this negativity might seem like an uphill battle, there are still steps companies can take to build and sustain a reputable image. …

Peter Baron

Carabiner Communications founder, tech marketer, entrepreneur, Dad, Grandpa, adopted Southerner, UK raised, camper, boater

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