An engaged workforce
I’ve just read Jeremy Scrivens post on LinkedIn Why companies are struggling to engage their workforce in Digital.
Scrivens talks about organisation leaders misunderstanding what ‘digital’ actually means — a familiar topic and then goes on to quote Hamel that the key to real innovation is an engaged workforce. And then this paragraph, that I thought was so powerful. It’s certainly what gets me to work each morning.
Because an engaged workforce practices the behaviours of collaboration and co-creativity e.g. sharing, openness, generosity, interdependence, authentic conversations or being real with each other — workforce colleagues and customers. Authentic means being a member of a group with shared beliefs, working to your strengths around ‘who I am, who you are and who we are’ — i.e. experiencing and doing ‘Social’ Good and working to our beliefs — i.e. what we are doing at work and experiencing is what we actually know to be good and our true mission or story in life — our purpose. It is not just the what or how of analytics or marketing or mobile technologies or efficient ways of collaborating which makes email obsolete — it is about Contribution, meaning and legacy — the why of work from who we are.
