The innovative KAI Dashboard identifies and prevents fraud and RTB technical issues across programmatic channels. Leveraging the newly unveiled dashboard insights, publishers in Kubient’s premium CTV inventory are finding opportunities to monetize an incremental of more than 20% of their inventory on average READ MORE

AD FRAUD ALERT: Our Kubient artificial intelligence identified “Weasel” Injection ad fraud. A new scheme that’s duping brands and their supply- and demand- side platforms into purchasing fake traffic. Index Exchange, PubMatic, Sovrn, Verizon Media, Improve Digital, The Trade Desk, Amazon, Adobe, Outbrain, Sephora were all victims. - more ads.txt abuse - examples of how Outbrain out-stream video ads are run and disguised

Ready to switch up your Zoom life? Maybe it’s time to try a new background. If you’re like a lot of people right now, whether you’re working from home, or schooling from home, chances are a big majority of your day is spent on Zoom or similar web meetings. You may be working in a place with other family members around or in earshot, like…

Influencer marketing is fast becoming mainstream. Despite having enough evidence of its efficiency, many brands are yet to try it. This is typical and customary for any innovation. There will be trendsetters and there will be laggards and opposers. However, influencer marketing has systematically suffered a perceptive bias >>>READ MORE

While this is a difficult time for everyone, the show must go on, and that means key changes in many different models to keep up with the times READ MORE

Private Marketplace Ad Spending to Surpass Open Exchange in 2020 — eMarketer This year, for the first time, programmatic ad spending on private marketplaces (PMP) will surpass that on open exchanges. PMPs — a subset of real-time bidding (RTB) in which some sort of private deal exists between a publisher or a small group of publishers and select ad buyers — will see double-digit growth throughout the forecast period. Growth in PMP ad spending will outpace that of the open markets by about 3 to 1 in 2020 and beyond. READ MORE

When strategized properly, content is what generates traffic, grows your audience and drives conversions. What’s the best way to leverage content (and how) in order to produce measurable results for your business or agency? READ MORE

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I am thrilled to introduce the incredible members of our Kubient Board of Directors, Elisabeth DeMarse, Jeannie Mun, Grainne Coen & Christoper Smith. We couldn’t have asked for a greater group of industry leaders to join us on our mission to transform digital advertising to audience-based marketing. Each brings years of experience in finance, operations, legal, business development and marketing that will make a meaningful impact as we scale on the disruptive innovation front MORE >> http://bit.ly/KubientBOD