Some of these marketplaces are further along than others in creating opportunities for individuals and small companies to convert attention (the raw material of Creativity Money) into cash. The next few years will see an explosion of startups that find new ways to convert more and more of the attention that is spent online into traditional money.
…l Buchheit, creator of Gmail and now a partner at Y Combinator, said something really provocative: “There may need to be two kinds of money: machine money, and human money. Machine Money is what you use to buy things that are produced by machines. These things are always getting cheaper. Human Money is what you use to buy things that only humans can produce.”