Recent Search: Backstreet Boys Facial Hair

Peter Stevenson
Aug 24, 2017 · 2 min read

I have been thinking a lot about the boy bands from the late 1990’s of late. Mostly because of the crazy beard styles that they employed. I mean. Look at this!!! It is unreal.

Now. To be fair, I am not jealous (but also a little jealous). I just have a portion of neck hair that is really hard to trim and I just spend a lot of time trying to think of how other people do that. How do folks get hard to trim facial hair working for them? Those are questions that I have in the morning.

But why write this? Well. It taught me something about that whole branding and depiction of the boy band era. They didn’t leave anything to chance. If you look at the wildly successful brands that came out of that era, it was all figured out. You had the bad boy, funny one, hunky one, weird facial hair one. You get the idea. They all had a story about them. And it was crafted over and over again.

Makes me wonder why brands are so willing to put themselves out there without the craft that it takes to have your story correct. We were told the other day that they couldn’t afford branding and that they were just going to buy a $500 logo from an online marketplace. But the point is that a logo is not your brand. Your story that you tell to the world and that the world tells to you is your brand. And that needs clear and concise thought and planning. Your who, why, how and what are not your logo.

But your brand should inform you whether or not you should have super bad ass facial hair. Keep that for the questions you ask us when we meet to discuss your brand. My personal brand is very specific about it.

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