Pokemon Go is going Ballistic and presents opportunity for people.
Here I am a 52 year old man talking about Pokemon LOL
But bear with me on this. The new Pokemon Go was just released on
July 6th, to only USA, Australia and New Zealand. And in this 6 days
of writing this post, it nearly has as many daily users as Twitter.
YES!! Twitter, and that’s only 3 countries in 6 days. Right now, you
drive around the Gold Coast in Queensland Australia during the day
and you see packs of people in groups, hunting down pokemons with
their phones, some are walking around with battery packs as well, which
shows how incredibly serious these people are.
So what is it exactly? There’s a great video in the link provided at the end
of this article which I suggest you view.
It's a new Pokemon game that utilises Augmented Reality on top of Google
maps, which gives them the ability to place objects in the world, when
your looking at your phone screen via its camera.
Meaning you have to physically get yourself to where these pokemons are,
to catch them and score points.
What drew my attention to this, was my youngest daughter and I both installed the game 2 days ago and were having fun together discovering pokemons in our house.
Then today I was in a local buy and sell facebook group organising
the pick up on this excellent gym set, and I noticed one post above
that listing

And what immediately drew my attention was the amount of likes
and comments that in particular post had, in only 3 hours.
(note I screen captured it later that night, that post has since
been removed.) Those posts in that group rarely get any likes
and average none to 3 comments as a rule, so that this post
inspired so much engagement from a group that typically does
not engage at all was massive.
I stopped the work I was currently doing and started to do some
research.
When I googled this, I found the first couple of pages full
of articles talking about people posting adds to do Pokemon
drives or tours.
This is more popular than Angry Birds and Uber, actually
its almost a combination of both together. :-)
Being that this unique huge phenomenon is so new, and only released
currently in 3 countries, this provides and extreme advantage to
entrepreneurial people. To people in the countries its already
established in, and to those people who are not in these countries,
prepare for it to come crashing in.
It sounds like I’m going over the top or exaggerating, but when
you see multiple groups of people in little gangs walking
around staring in their phones and then jumping up in joy
and they are all having an amazing time. Firstly I’ve not
seen anything like this before in my life and secondly
Its NEW and proven over the top take up.
In fact:
Pokémon Go outpaces Clash Royale as the fastest game ever to No. 1 on the mobile revenue charts
http://venturebeat.com/2016/07/11/pokemon-go-outpaces-clash-royale-as-the-fastest-game-ever-to-no-1-on-the-mobile-revenue-charts/
Lots of people are doing it tough out there these days.
The opportunity presented here is rare,
Information websites.
Forum sites.
Facebook Fan Pages and groups.
Youtube Channels.
Providing Uber like services helping people find tons of pokemon.
Setting up sites offering services.
Which is all repeatable in different countries.
With demographics from 13 up to 40 years, there’s niches within niches.
There are literally millions and millions of people out
there craving this content.
I did some facebook paid advertising testing to test some
markets, and during the selection of Interests, their auto complete
is yet to have anything related to Pokemon Go.

That’s how new this is. It’s vary rare anything this big hits the planet so hard
and so fast, pretty much ensuring its got some legs and will be around
for a while, even if its a fad, it will be a long one.
Augmented Reality technology has been around for close to 10 years now on mobile devices, but, the tech I saw, at least was all based on commercial ideas and more advertising popping up in front of your face, and the engagement obviously never picked up. Until now, Kids don’t even understand its augmented reality, they just see it as a game, just an extension of games they
are used to playing on their devices.
Far from it being a fad, I predict companies all over the globe will
be wanting to figure out how to get AR into their own products.
Here’s the link to that article that has the Pokemon Go Trailer video in it.
http://www.polygon.com/2016/7/11/12147940/pokemon-go-release-europe-japan-asia
I shall be back in 6 days and see where we are up to in this next brief short
period of time. I wonder how many countries will be rolled out by then?
If you have friends who are doing it tough out there, share this to them on Facebook and tag their name in the post.