Exploring the basics — Throughout the Back to Basics blog series, I’ve detailed what makes Business Rules Management System (BRMS)and a business rules engine. Over the last few years, InRule has evolved its offerings, going beyond a BRMS and rules engine to delivering a solution that helps enterprises both automate and understand decisions —…

Why customer service is the new marketing and the key to success — When I was a child, I heard the story of the tortoise and the hare. For the unfamiliar, the story is one of Aesop’s Fables and a classic underdog story. The story tells of a race between the tortoise and the hare. At the start of the race, the hare…

Exploring the basics — And… we’re back with part two of our Back to Basics blog series! For those of you who missed part one, where I explained what a Business Rules Engine (BRE) is, you can catch up and read it here. …

Exploring the basics — Every time I meet a new person and have the regular get-to-know-you conversation, I get the typical questions: Where are you from? What do you do? Where do you work? What do they do? Now, working for InRule, I face an additional question: what is a business rules engine? It…

And why you should get closer to your customer — At the end of June, Lululemon announced it intends to acquire Mirror, an at-home fitness startup for $500 million in cash. Roughly a year prior, Lululemon invested $1 million into the home fitness company. Lululemon clearly liked how Mirror’s operations looked from the inside. “Win, win, win, win, win…” — Jay Rock By acquiring Mirror, Lululemon scores several…

The last few months have been challenging for everyone as we struggle with the coronavirus. Those challenges extend to businesses and corporate revenues. As a result, companies are reducing spending, especially in the marketing department. Multiple research firms have surveyed and published reports on marketing department budget cuts. Gartner surveys…