Peter Gerard – Medium

Peter Gerard

Published in
Vimeo Blog

People hate watching credits. Here’s how to do it right.

When you put videos out in the world, you want them to be seen. And for online videos, you have seconds, maybe just milliseconds, to grab a…

May 30, 2017

People hate watching credits. Here’s how to do it right.

May 30, 2017

Published in
Vimeo Blog

Here’s to the best of advertiser-unfriendly videos

Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a…

Sep 2, 2016

Sep 2, 2016

Published in
Vimeo Blog

Drive more online video purchases by running a flash sale

It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to…

Apr 1, 2016

Drive more online video purchases by running a flash sale

Apr 1, 2016

Published in
Vimeo Blog

Earn more without ads: the math behind Vimeo On Demand

Just before the holidays, the Internet was a-buzz again with conversations about how much money a creator can actually make on YouTube…

Jan 29, 2016

Earn more without ads: the math behind Vimeo On Demand

Jan 29, 2016

Published in
Vimeo Blog

Film Marketing Case Study: connect with the real world to promote online

Nearly ten years ago, a coffee revolution began bubbling up in San Francisco cafes, and that’s when filmmaker Brandon Loper’s love of the…

Dec 17, 2015

Film Marketing Case Study: connect with the real world to promote online

Dec 17, 2015

Published in
Vimeo Blog

How one rap battle crew remixed its VOD business

Creative director Liam Bagnall and the rest of the Don’t Flop crew have been offering the best in British rap battles on Vimeo On Demand…

Dec 2, 2015

Dec 2, 2015

Published in
Vimeo Blog

Case study: Harnessing star power to boost sales

Producer Adam Scorgie shares tips for making strategic connections with celebs and people with large followings to boost sales.

Aug 19, 2015

Case study: Harnessing star power to boost sales

Aug 19, 2015

Published in
Vimeo Blog

To binge or not to binge: the question for all VOD series

It seems like binge-viewing of series is primarily an online thing, but the craze really started back in the ancient times of DVD box sets…

Jul 30, 2015

To binge or not to binge: the question for all VOD series

Jul 30, 2015

Published in
Vimeo Blog

How to make a great trailer (and make more sales)

You probably have a short attention span. It’s nothing personal, it’s simply the bane of the Internet generation, and living in a world…

Jul 26, 2015

How to make a great trailer (and make more sales)

Jul 26, 2015

Published in
Vimeo Blog

Don’t DIY, DIWO — a VOD case study with Anatomy of a Love Seen

It may seem like this whole direct distribution craze is all about DIY. But we are really in the era of DIWO (Do It With Others). From…

May 15, 2015

Don’t DIY, DIWO — a VOD case study with Anatomy of a Love Seen

May 15, 2015

Peter Gerard

Peter Gerard

Avid ice cream maker + filmmaker + technologist. Previously GM of Entertainment at Vimeo and founder of Distrify & Accidental Media

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