When you put videos out in the world, you want them to be seen. And for online videos, you have seconds, maybe just milliseconds, to grab a viewer’s attention and get them to watch — not only the opening moments, but hopefully your whole video. One of the most common pitfalls we see is starting a video with opening logos and credits. In our short attention span culture, they are a major turn-off.

Play counts can be misleading.

You want lots of people to actually watch your film, episode, or marketing video. And when I say “watch,” I don’t mean get a big play count…


Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a commercial before watching an amazing video. But for filmmakers, perhaps the most important thing is the ability to express a vision without constraints. If Vimeo relied on advertising, then we would have to restrict the voices we celebrate to ensure our featured videos were “advertiser-friendly.” And if the whole world of videos was advertiser-friendly, we believe it would be a boring place.

We also believe that there is a better business model than ad-supported video — and…


It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to do? Consider a tried and true retail trick: the flash sale. It’s one of the best techniques in existence to motivate your customers, attract new audiences, and get a quick boost in sales.

A flash sale is when you offer your title at a steep discount for just a hot minute (or around 1–2 days). But where to begin? Why, with these tips for setting up a flash sale with Vimeo On Demand.

1) Purposeful planning = meaningful results

To…


Just before the holidays, the Internet was a-buzz again with conversations about how much money a creator can actually make on YouTube, thanks to an insightful piece by Gaby Dunn, one of the creators of the popular channel Just Between Us. She reveals all the troubles and tribulations of trying to earn money through vlogging, basically telling the world not to believe the hype. I posted her article on my Facebook page and friends quickly commented, “How about Vimeo users?”

Even though it’s no walk in the park to earn a living through video making of any kind, online video…


Nearly ten years ago, a coffee revolution began bubbling up in San Francisco cafes, and that’s when filmmaker Brandon Loper’s love of the bean was born. Particularly when Blue Bottle Coffee launched in 2006, Brandon’s mind was opened to a whole different taste experience.

In 2012, Brandon made a short documentary about a piano bike (yes, a piano bike!). Afterwards, he began looking for his next project, and he realized that while there were many films about coffee, none of them were dedicated to the specialty coffee trend that he loved.

What was to become known as A Film About…


Creative director Liam Bagnall and the rest of the Don’t Flop crew have been offering the best in British rap battles on Vimeo On Demand for over a year. Battle rap is a movement that’s evolved quite a bit in the last few years and is now on a different trajectory from hip-hop. There’s no beat — it’s all about two rappers sparring with pre-written rhymes, though there’s a healthy mix of freestyle as well. The battle-rap craze has spawned a number of leagues around the world, and rap battles have become huge online as well, with the most famous…


Image credit: http://www.btlnews.com/news/producer-adam-scorgie-examines-the-marijuana-question-in-the-culture-high/

Documentaries are a powerful and popular tool for effecting change. With so many films trying to raise awareness for a myriad of important issues, how do you make your film stand out and move beyond “preaching to the converted”?

We spoke with Adam Scorgie, producer of The Union: The Business Behind Getting High and The Culture High, to find out how he works with star talent to make a bigger impact and boost revenue for his films.

Building the team

Back in 2007, Adam and director Brett Harvey made The Union, an investigative documentary about the marijuana business and how it’s illegality…


It seems like binge-viewing of series is primarily an online thing, but the craze really started back in the ancient times of DVD box sets. Back then, the entire-series weekend binge was an opportunity to catch up on or re-watch older shows.

When Netflix started releasing old TV series, they likely saw in their data that people had a habit of binge-watching those older shows that were no longer on-air. The all-episodes-at-once release of House of Cards served this behavior well. …


You probably have a short attention span. It’s nothing personal, it’s simply the bane of the Internet generation, and living in a world where there’s way too much to read, watch, or hear at any given time. For instance, with so many excellent short videos out there, no one seems to have time to watch a three-hour long silent movie anymore. In fact, you’ve probably stopped reading this blog post by now.

But if you’re still with me, I’ll share some common trailer pitfalls, along with tips to help you make your teaser or trailer work better for you, especially…


Don’t DIY, DIWO — a VOD case study with Anatomy of a Love Seen

It may seem like this whole direct distribution craze is all about DIY. But we are really in the era of DIWO (Do It With Others). From crowdfunding to word of mouth to disseminating content, you need great partners to help get the word out about your film or series. In this installment of our Vimeo On Demand case study series, we’ll look at how Marina Rice Bader ran a successful direct distribution campaign for her directorial debut, Anatomy of a Love Seen.

Marina had produced a few very successful LGBT dramas, and she was ready to direct her first…

Peter Gerard

Avid ice cream maker + filmmaker + technologist. Previously GM of Entertainment at Vimeo and founder of Distrify & Accidental Media

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