Peter Gerard – Medium

Peter Gerard
in
Vimeo Blog

People hate watching credits. Here’s how to do it right.

When you put videos out in the world, you want them to be seen. And for online videos, you have seconds, maybe just milliseconds, to grab a…

5 min readMay 30, 2017

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People hate watching credits. Here’s how to do it right.

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Peter Gerard
in
Vimeo Blog

Here’s to the best of advertiser-unfriendly videos

Vimeo provides an exclusively ad-free viewing experience for a number of reasons. Some are obvious: it’s annoying to have to sit through a…

2 min readSep 2, 2016

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Peter Gerard
in
Vimeo Blog

Drive more online video purchases by running a flash sale

It’s been awhile since you first started selling your videos on Vimeo On Demand (VOD). By now, sales may have slowed down a bit. What to…

5 min readApr 1, 2016

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Drive more online video purchases by running a flash sale

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Peter Gerard
in
Vimeo Blog

Earn more without ads: the math behind Vimeo On Demand

Just before the holidays, the Internet was a-buzz again with conversations about how much money a creator can actually make on YouTube…

5 min readJan 29, 2016

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Earn more without ads: the math behind Vimeo On Demand

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Peter Gerard
in
Vimeo Blog

Film Marketing Case Study: connect with the real world to promote online

Nearly ten years ago, a coffee revolution began bubbling up in San Francisco cafes, and that’s when filmmaker Brandon Loper’s love of the…

5 min readDec 17, 2015

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Film Marketing Case Study: connect with the real world to promote online

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Peter Gerard
in
Vimeo Blog

How one rap battle crew remixed its VOD business

Creative director Liam Bagnall and the rest of the Don’t Flop crew have been offering the best in British rap battles on Vimeo On Demand…

4 min readDec 2, 2015

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Peter Gerard
in
Vimeo Blog

Case study: Harnessing star power to boost sales

Producer Adam Scorgie shares tips for making strategic connections with celebs and people with large followings to boost sales.

5 min readAug 19, 2015

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Case study: Harnessing star power to boost sales

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Peter Gerard
in
Vimeo Blog

To binge or not to binge: the question for all VOD series

It seems like binge-viewing of series is primarily an online thing, but the craze really started back in the ancient times of DVD box sets…

4 min readJul 30, 2015

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To binge or not to binge: the question for all VOD series

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Peter Gerard
in
Vimeo Blog

How to make a great trailer (and make more sales)

You probably have a short attention span. It’s nothing personal, it’s simply the bane of the Internet generation, and living in a world…

5 min readJul 26, 2015

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How to make a great trailer (and make more sales)

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Peter Gerard
in
Vimeo Blog

Don’t DIY, DIWO — a VOD case study with Anatomy of a Love Seen

It may seem like this whole direct distribution craze is all about DIY. But we are really in the era of DIWO (Do It With Others). From…

4 min readMay 15, 2015

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Don’t DIY, DIWO — a VOD case study with Anatomy of a Love Seen

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Peter Gerard

Peter Gerard

Avid ice cream maker + filmmaker + technologist. Previously GM of Entertainment at Vimeo and founder of Distrify & Accidental Media

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