The ability to ‘improvise’ is an important — no make that essential — skill in the entrepreneur’s bag of tricks, and yet it’s a word I rarely, if ever, hear mentioned in marketing circles. Too bad because it holds the key to the whole game. The fact is, the vast…

I know by writing this article I run the risk of sounding like I am still doing business in the 80’s, but there are many more times and places when the preferred marketing strategy should be to “just sell the thing”. And for some reason that seems to be a…

First impressions can be lasting. When your marketing arrives in front of a prospect — email into an inbox, direct mail in the post, at somebody’s door or waiting room, a pattern interrupt on social media or as an advertisement; it can be perceived as either being an annoying pest…

One of the most anticipated aspects of the AFL Grand Final, The NRL Grand Final and The Superbowl is the halftime entertainment or as the Americans call it “The Halftime Show”. As evidence one needs simply to look at this year’s line-ups. The Superbowl had a hip hop extravaganza featuring…

In my work with entrepreneurs I’ve been guiding, pushing, prodding and nagging them to reinvent themselves to specifically focus on marketing to the wealthy and the high income earners. There are a number of very good reasons why, but perhaps the most important reason is “this is where the money…

Growing up in Fremantle Western Australia, there were two kinds of athletes: The Specialist and The Generalist. The Specialist who generally went to public schools, would play a single sport year-round and would dedicate all of their time, energy and physical and mental bandwidth to mastering that sport. For me…

For people like me in marketing it is a very unwelcome fact: the higher up the financial food chain you go in search of clientele, the less likely you are to obtain a customer, client, or patient through advertising, direct mail, or other proactive outreach. Oprah Winfrey isn’t going to…

If you’re used to spending big on exclusive purchases, then the Bugatti London Cafe is likely to be right up your street. Here, you can buy a shot of espresso for a whopping $60 US. But what exactly is it that makes this purchase so special? For starters, it’s all about the rarity factor. Rare items always command a high price…

Every business, regardless of size or industry, needs to grow in order to survive and thrive. While there are many ways to achieve growth, not all of them are equally effective. Here are six proven methods that will help your property development company expand and grow. 1. The importance of market research When it comes to…