4 months ago, a Splitbase blog changed my perspective on conversion rate optimization.

(A CRO agency that manages Fortune 500 companies making over $100M)

I realized 99% of my approaches were wrong.

I’ve distilled them into 4 simple frameworks to save yourself time.🧵👇

🍎 #1: Proper Diagnosis

Pinpoint out exactly what the problem is.

Imagine you go to the doctor for a bad knee but you receive a prescription for your stomach.

This is how marketers address conversion issues.

Don’t fix your conversion problems without a proper diagnosis first.

🍑 #2: Don’t Make Assumptions

Be critical. Never assume.

Most conversion meetings are led by personal opinions (not data).

Or the highest-paid persons’ opinions (not data).

Back your hypothesis with analytics (user testing, screen recordings and surveys)

Question everything.

🥑 #3: Test With A Specific Intention

Random headline, color, and menu changes are meaningless.

Are you making data-informed decisions?

Or do you believe that you are?

Quality questions drive quality answers.

Gut feeling is the worst thing to base your test on.

🍒 #4: Monkey See. Monkey Do.

If you’re copying your competitor, you’re taking shortcuts.

Are you sure they aren’t in the same boat as you?

Every brand has a different:

- Audience
- Traffic source
- Geography

Competitors should only be a reference.

🥝 You have to put in the hard work.

The quantitative and qualitative analysis of a test, instead of gut feelings.

Getting numbers is easy but extracting useful insights from numbers is hard.

You aren’t simply reading the numbers. You are reading the meaning behind the numbers

🍆 TL;DR: Before you start your conversion rate optimization, remember these 4 frameworks.

• Proper Diagnosis Wins.
• Don’t Make Assumptions.
• Test With A Specific Intention.
• Monkey See. Monkey Do