In the early days of HubSpot, we couldn’t decide which target persona to go after. We argued about it for years. By not deciding, our marketing team had to serve multiple personas, our product team had to serve multiple personas, our services team had to create multiple offerings. Once we finally got focused on one persona, everyone could focus on attracting and delighting that persona.
Scale-up Leadership Lessons I’ve Learned Over 9 Years as HubSpot’s CEO
Brian Halligan
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A problem that I am facing right now in our organization. It is a big issue.

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