Peter McCormackThe Strategy Canvas — Adapting Lean Principles for Established CompaniesWith the growth of both social media and low-cost, cloud-based digital services, anyone wishing to start a new business can validate their…Mar 26, 2016Mar 26, 2016
Peter McCormackA lean process for corporationsLean methodology has become the standard by which startups plan, validate and scale their businesses. It is so common that it is highly…Mar 23, 2016Mar 23, 2016
Peter McCormackOnline advertising does not work.Nobody clicks on banner ads. Those pre-rolls on YouTube — everyone skips them after 5 seconds. Facebook ads and sponsored Tweets do not…Jul 29, 20152Jul 29, 20152