…ed to follow this trail and see if this conclusion was limited just to Sasha. I filled out a set of hypothesis worksheets in Steve Blank’s book on product, customer, channel pricing, demand creation, market type, and competition. I would recommend everyone formalize this process. My initial scan of the worksheets made me belie…
face or over the phone. Duri…tion” outlined in his book “The Four Steps to the Epiphany”. The Customer Problem Presentation is a scripted interview with your target customers done either face to face or over the phone. During the presentation, you…