Beyond Snap Map’s privacy war: how Nigerian brands can leverage Snap Map for B2B / C marketing

Fun fact:

It would take you 10 years to view all the photos shared on Snapchat in the last hour.

Engagement on Snapchat is off the charts, and many companies are already taking advantage of that — pushing their brand messages and herding their rabid followers towards sales.

Snap Map, the latest addition to Snapchat’s suite of features allows friends see their exact location on a map. It is a contentious feature. On one hand is Snapchat that maintains the feature will improve user experience. And on the other are privacy advocates who are concerned that it poses privacy risks, especially to young preteens. It’s a little war a-brewing.

For the foreseeable future, though, Snap Map won’t be going anywhere. And this is brilliant news for brands. If you were wondering how to leverage Snap Map for your brand, we have some bright ideas:

1. Encourage customers to post content to Snapchat when they are in your store

Each addition to someone’s story from your address/location helps build your store into a Snapchat hotspot (What’s a Snap hotspot? These are places where a lot of people are sharing snaps). This will build hyperlocal awareness for your brand organically and put you on the map — literally. E.g. A Domino’s can offer free sides or 5% off pizza pricing if people snapped while at their location.

First published on Wild Fusion, Africa’s leading digital marketing agency.

Read the full article on Wild Fusion’s blog.