As a B2B consultant, you are constantly looking for ways [you are aren’t you?] to grow your business and increase your profitability. With so many different strategies and tactics to choose from, it can be difficult to know which approach is right for your business. One of the keys to…

I love learning how B2B Consultants can be positioned as the go-to experts in their market and create a ‘market of one’. Unfortunately, when I first got interested in consulting, I had a hard time figuring out where to start. So, if you are trying to learn more about getting well-paid with expert positioning, here’s the best way to get started: Read This Book: The Business of Expertise by @davidcbaker will…

Many B2B consultants think that leads are the key to success, but in reality, it’s all about positioning + a growth engine A strong positioning allows a consultant to stand out in the market and attract the right clients willing to pay a premium for their services. A growth engine…

Want to Stop Clients from Sticking to the Status Quo? Show Them the Cost of Inaction Are you tired of clients not moving forward with projects? One of the biggest obstacles to progress is the tendency for people to stick to the status quo. …

Are you a B2B consultant looking to stand out in a crowded market? One powerful strategy is to establish yourself as a Category Point Of View (POV) leader. Firstly, identify a specific category or sub-category within your industry where you can establish expertise. This could be a particular technology, a…

The Best Piece Of Advice I Was Given About Creating Consulting Offers When I was in my late 30’s, a mentor gave me an unforgettable piece of advice. I was just starting to get interested in designing consulting offers and had been running myself ragged trying to achieve repeatable, scalable…

Are you tired of inconsistent revenue growth in your consulting business? Are you looking for a reliable and predictable way to acquire new clients and increase your profit? If you are turning over around £100k, it’s time to introduce a growth engine into your business. A growth engine is a…

Many consultants struggle to charge what they’re truly worth, instead opting for hourly or project-based pricing models. But with value-based pricing, you can communicate the actual value of your services to potential clients, leading to higher rates and more successful projects. By understanding and emphasizing the impact you bring to…

Want to work with prospects that say they are working with a competitor? It amazes me how easily consultants give up when a prospect says they are working with a competitor. Most times, rejoice. They have put their hand up to say they buy your services. …