warrior @themightysite. father of 3. art as important as science. purpose over passion. go-giver. #infj. @refinery29 @buddymedia @carnegiemellon
What is a radically different way of looking at my offer that might reach a broader segment of my audience?
In other words, test concepts, not phrasing.
Instead of testing headlines, I aim to test different “appeals” or benefits.