Swipe- Monetizing Mobile Engagement on Blockchain
Problem: Nowadays, data monetization suffers trust deficit
Centralized data intermediary companies position themselves as the trusted parties that collect, manage and govern the data collected from users and relevant systems. However, this centralised model results in a lack of transparency on the data sharing policy and the quality of the underlying data sets. Forrester’s study reveals that lack of data transparency will result in marketing dollars wasted on low or no-quality advertising campaigns, amounting to $10.9 billion by 2021. Typically, data is traded without the knowledge or consent of users (data providers) and up to 30% of a person’s profile information may be inaccurate due to incomplete profiles, unknown data sources or errors in input data. The true owner of the data — i.e. the users/consumers aren’t rewarded for these transactions or the subsequent use of their personal information.

What is swipe?
SWIPE aims to create a network of apps that are able to work together to create valuable data as a collective, instead of relying on centralized intermediaries. As part of the network, all data collected will be aggregated, anonymized and encrypted. It will then be channeled into an analytics engine which packages it to be monetized directly to data buyers in a decentralized data marketplace. This process provides transparency to data buyers as they can trace the origins of the data, creates a fairer way for app developers to monetize data and empowers users by giving them full control and ownership of their data.
Benefits of SWIPE Network

SWIPE is a decentralized mobile engagement and data monetization platform for both users and app developers. It provides a method to monetize their data in a transparent, anonymized and rewarding manner. SWIPE does not simply allow users to monetize their data, it stands out as we engage app developers with a suite of SDK tools that seamlessly integrate and advance app engagement that would enable quality data collection. The user can fully manage their privacy and data sharing settings, and the transfer of data is transparent and auditable, encrypted end-to-end.

Data Monetization through SWIPE Tokens

SWIPE Network compensates app developers and users for sharing their anonymous and aggregated data.
- SWIPE Network data platform consolidates the overall user behaviour data from APP, including USER data. A data buyer (“DATA BUYER”) purchases the data package through SWIPE decentralised marketplace
and pays with SWIPE Tokens.
- USER is a user of an app named (“APP”), developed by an app developer (“DEVELOPER”). USER and DEVELOPER opt in to the SWIPE Network data monetization program. The browsing behaviour of USER is tracked through SWIPE SDK.
- As a result of joining this data monetization membership, DEVELOPER’ and USER’ both receive SWIPE Tokens as rewards for contributing data sets.
Partners with Swipe

- Media protocol: SWIPE and MEDIA Protocol will be collaborating through technology integration and cross-promotion in each other in our areas of geographical influence. SWIPE’s Blockpost App will be integrated with MEDIA Protocol’s Smart URL which will give opportunities to users to be rewarded for sharing and interacting with certain articles. This feature can be extended to all apps inside the SWIPE network in the future.
- Essentia: Essentia will be delivering something that many users are in dire need of- data ownership and privacy. They are extremely excited to be working closely with Essentia to achieve this mission together.
- Origin: SWIPE wishes the team at Origin Protocol success in their development goals, the major milestone being the full launch of decentralized services and governance in 2019. Both projects hold similar visions of disrupting industries where intermediaries gain a disproportionate amount of benefit at the expense of other stakeholders in the ecosystem. Blockchain technology provides an immutable and transparent ledger where transfer of value can occur peer to peer, enabling the realization of this vision
- Fysical: Fysical will be one of SWIPE’s network’s earliest adopters and will be a substantial buyer of data produced from the SWIPE network. Fysical has already established the groundwork is rapidly scaling to build a decentralized location data marketplace. According to Fysical’s whitepaper, it currently has 1000 data suppliers who contribute more than 15 billion data points from over 10 million mobile devices around the world every month. Their collaboration in a common industry creates a win-win situation
- Digix: Digix and SWIPE have been very early partners, and the founders of Digix, Shaun Djie, and Kc Chng also sit on SWIPE’s advisory board. The SWIPE team is grateful towards Digix for their continuous support, and Swipe team wish them the best in their future project endeavors
For more information, please visit:
Website: https://swipecrypto.com/
Whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.1.pdf
Twitter: https://www.twitter.com/swipecrypto
Telegram: https://t.me/swipecrypto/
Medium: https://medium.com/swipecrypto
Github: https://www.github.com/swipecrypto
Reddit: https://www.reddit.com/r/swipecrypto/
Author: peterpham123
My BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1665494
