The satisfaction of having fewer (if any) options is real. Curation of items/ideas outside of one’s obvious interests will always have value. It’s one thing for Facebook to advertise hiking boots to a backpacker. It’s quite another for a friend or public curator (blogger, DJ, bookstore clerk, etc.) to introduce you to something that can seem entirely unrelated to your demographic data, but which you happen to love. Even the best options can be overwhelmed by the feeling of missing out on all the ones you didn’t choose. Who knows though, maybe machine learning algorithms will accomplish similar results.