My education gave me nothing more about the business world than “Buy low, sell high” and “Charge what the market will bear.”
Wise words, but those adages proved woefully inadequate for understanding what the business world is really about, which is cooperation — getting other people to do what you want them to do, when you have no control over them whatsoever.
In books, on film, on TV, the business world is always about someone in a suit telling other people what to do. Or some guru, their brilliance marked out by their black turtleneck, sharing their precious pearls of wisdom, everyone rushing off inspired to do what they say. …
Your Instagram feed is your shop window, your art gallery, your own personal magazine, or all of those things, a free space to show off your work, advertise your goods or services, or just have some fun.
You have total control over what goes up on the wall, so like any gallery, shop or magazine, you’ll get the most out of it if you curate it to show your work in the best light.
The first rule of curation is to only post the good stuff.
But rules are made to be broken, and we all end up posting images we later think twice about, that cute pug we saw in the street, the full moon, the funny graffiti. Later on, we come to realize it’s not quite right, it’s out of focus, that pigeon is totally distracting, or it just doesn’t fit with the rest of the feed. …
You are carefully curating the beautiful images you are posting to you Instagram feed, but you want more people than just your mother and your brother and your two best friends to see them. How do you do that?
At the heart of every social media platform is engagement: you are creating relationships with people, so that they feel that they know and trust you, even though your only interaction is online.
It’s as easy to buy followers on Instagram as any other platform, but whatever the ads say, those followers will be hollow, fake accounts or spambots sitting on servers in the Far East. …