Peter StadlingerContent Marketing World 2018 — Conference ReportThe City, The People, The Conference & The IndustrySep 22, 2018Sep 22, 2018
Peter StadlingerPersonas, Use Cases & Verticals — Part 2After covering verticals in Part 1 (in short: for PM purposes, verticalize customers by how they use your product and not what products or…Sep 17, 2018Sep 17, 2018
Peter StadlingerPersonas, Use Cases & Verticals — Part 1Traditionally, industry verticals are defined by the SIC and its industry codes. These codes are several decades old and are used to …Nov 26, 2017Nov 26, 2017
Peter StadlingerDigital Landscape in ChinaThe digital landscape in China comes with a few key differences, compared to how digital marketing is run in the rest of the world. As…Oct 28, 2017Oct 28, 2017
Peter StadlingerContent Marketing at Adobe Summit 2017Adobe Summit is on track to break all records, and I’m looking forward to a jam-packed week of insightful conversations with our amazing…Mar 4, 2017Mar 4, 2017