Great article. Loved the prototype you guys created :)
These are more optimization thoughts on Uber pick up and drop off…
- If a user consistently tells drivers to take alternate routes to their home (AKA short cuts) Uber should remember that short cut and route information and ask users if they want the driver to take their “Custom Route.”
- One thing I hate most about Uber pool is when the car has to take a big loop around / detour to drop one of the passengers off on the other side of the road.. Why not ask that user “Hey, if we drop you off across the street from your destination, would you be okay with that?” Maybe even offer 50cents off the ride??